The Information reported that Microsoft wants to make a super application (Super App), integrating messaging, shopping, web search, and news platforms to compete with platforms of Apple and Google.
Accordingly, Microsoft is in the early stages of building super applications under the direction of CEO Satya Nadella.
He directed the teams to better integrate the Bing search engine into other services and applications, such as Microsoft Teams and Outlook, to serve as the foundation for the superapp.
The integration will help customers share search results with
However, it is not clear whether the software company will eventually launch such an application.
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Most of Microsoft’s revenue comes from software sales and business sales. However, the company is said to have ambitions to become more personal-friendly Bulk SMS Service in Sri Lanka offering direct-to-consumer services. Attempts to buy major social media platforms like TikTok and Pinterest have all failed.
Super apps are very popular in Asia, the most famous being Tencent’s WeChat or Grab. Tesla CEO Elon Musk – The new boss of Twitter or Meta’s WhatsApp is also hoping to develop a super application that combines many types of services.
In addition, The Information’s article also revealed some other interesting information about the times when Microsoft tried to take the place of Google but failed.
Google pays Apple billions of dollars a year to be the default
Putting Bing at a huge disadvantage.
Most of Microsoft’s revenue comes from software sales and business sales. However, the company is said to have ambitions to become more personal-friendly, offering direct-to-consumer services. Attempts to buy major social media platforms like TikTok and Pinterest have all failed.
Super apps are very popular in Asia, the most famous being Tencent’s WeChat or Grab. Tesla CEO Elon Musk – The new boss of Twitter or Meta’s WhatsAp
The Information ‘s source said that CEO Nadella get CMB Directory to always negotiates with Apple’s senior leaders himself, so many top Microsoft officials are not clear about the process.
In 2012, Microsoft ran a media campaign, showing that the Bing search engine was more useful to people with low vision than Google. However, this is not enough to get a nod from Apple.
