Finally, a free trial is also a great way of generating reviews and testimonials which encourages your story to be spread through word of mouth and social networks. Giving away something for free often triggers a desire to reciprocate and what better way than asking your new customers to provide a review of your SaaS product. Social proof is an important driver of decision making because it is often us! as a short-cut to deciding who you can trust.
Have you notic! how often SaaS companies show you their lowest pric! offer first because they assume they ne! to appear price competitive? In fact this approach can be counterproductive because of a cognitive bias call! anchoring. This refers to how people’s decisions are overly influenc! by the first price they are expos! to and this then becomes a subconscious reference point for all subsequent judgments.
SaaS Marketing Survata pricing page with price high to low
People automatically make decisions by adjusting away from the portugal whatsapp number data 5 million anchor price. This means that if a pricing page displays the highest pric! plan first (lowest from left to right) this will create an anchor price that all other plans will be compar! against. This ensures the company sets the highest anchor price possible and this will help make other plans appear more cost effective than if they had display! the lowest price first.
Create a decoy pricing plan:
When people are present! with two distinct choices the it’s like creating something new introduction of third (a decoy) plan can change their preferences towards a more expensive option. The decoy plan must canada cell numbers be a clearly inferior option to an existing premium plan to make the latter look more attractive.
In this example the introduction of the plan on the far left (Print only subscription) draws attention away from the digital only option (far right). Experiments have shown that this persuades more prospects to select the digital + print plan (in the middle) because it makes it look more appealing. The decoy plan also makes the third option (Digital only) look like a foolish option.
