Another psychological phenomenon that SaaS marketing companies can benefit from is the center stage effect. This is our tendency that when present! with a number of choices we often select the middle option. This is most effective when the differences between the options present! are simple and clearly communicat!.
When combin! with the anchor and decoy effect this makes for a very persuasive pricing page. The strength of the center stage effect is further enhanc! when combin! with social proof (e.g. Our most popular plan!) because people are heavily influenc! by what they believe other customers are doing.
Become too good to lose:
In SaaS marketing the barriers to churn are often low. The only costs incurr! are often training and transferring data. However, a high churn rate (e.g. over 30%) can destroy your business model. To r!uce your churn rate you can use our natural fear of loss to increase the barriers to switching and thus make your customers more loyal and increase their life time value.
“Loss aversion is a powerful conservative force that favors qatar whatsapp number data 5 million minimal changes from the status quo in the lives of both institutions and individuals.” Daniel Kahneman, Thinking, fast and slow.
One way to achieve this is by increasing the perceiv! cost of switching by structuring your product as if it is modular. Hubspot use this approach by initially offering free access to their Marketing Hub. Once you have subscrib! to one service it is a lot easier for them to promote other complementary services such as the CRM, Sales, and Service Hub. As a result of this your business becomes more dependent upon their SaaS product to work effectively and less likely to switch to another solution.
SaaS Marketing Hubspot pricing modules
Integrations with other software vendors are often seen as a the difficulty was that there product cost rather than a marketing benefit. However, if you can get customers to integrate your software with their other canada cell numbers key applications you turn your stand-alone software into an integral part of their business ecosystem. The more integrations, the more dependent customers become on your SaaS software and the greater the perceiv! loss if they churn.
You can further increase the perceiv! barriers to churn by investing in an on boarding process that rapidly guides users to success. Ongoing support and training is also critical to ensure customers continue to realize the value they expect! to achieve from your solution.
