When running PPC advertising, part of the cost depends on how much budget you allocate to the platform itself. So even without an expert, you will spend a lot of money on this tactic. Then you can add about 20% to your overall budget for ad setup and ongoing management.
So, if your budget for tactics is $2,000 per month, you might plan to spend $2,400 to have a consultant or agency manage your ads for you.
Campaigns with too small a budget are difficult to optimize, as your consultant will tell you. This is because you have so little data to understand what is working and what needs improvement. Tiny budgets in PPC often lead to mistakes, and then companies do not know why the tactics are not working.
Email Marketing – $250 – $5,000 per month
Many companies don’t realize that email supports their efforts in other areas. Investing in good email series and regular, strategic communication with customers can make a huge difference to the results you see from other tactics
For example, if you are driving organic traffic to your site through SEO, you should also think about what comes next. Most people do not complete a purchase after the first interaction. So you need a way to stay in touch, and email provides that touchpoint.
Paying for email marketing isn’t just about hitting the send button on a message. It requires a careful strategy, attractive design, and compelling content that puts the customer first without pushing for a sale.
Social Media Marketing – $1,000 – $20,000 per month
Social media is time-consuming. It requires great graphics, engaging videos, and attention to comments and interactions to help you grow. Many businesses are surprised when they learn the price of this digital marketing service because they think they can just hire an intern and start seeing results.
Interns are great, but social media strategy phone number list is labor intensive, so it’s more expensive than you might think. And, like SEO, it often requires some patience when it comes to building an audience and getting business results.
Website Design – $1,500 – $100,000 one-time
The complexity of the site will greatly impact its cost. You will also find a significant difference in costs depending on whether you use a template or create a completely custom design for your brand.
The number of links to external tools, web pages, tools and functionality expectations will also impact the cost of the project.
Just know that your website is the most important part of your marketing strategy. Everything you do in marketing is tied to your website, which is why it is so important to your success. This is not an area where you should skimp too much.
Cutting back on website design funding may china business directory also mean you spend more on SEO later on, as a professional will work to fix on-page SEO issues to help you rank higher.
Content Marketing – $500 – $10,000 per month
How many channels do you want to cover with your content marketing? Will you be publishing on third-party blogs to earn quality backlinks to your site?
The answers to these questions will help you understand what kind of content support you need to achieve your goals. And if you’re unsure, your consultant can make recommendations based on your customer acquisition and SEO goals.
Content marketing supports many other tactics, including email, social media, SEO, and customer acquisition. Hiring a good copywriter will help you see results from your tactics and investments.
Getting a Quote for Digital Marketing Services
Ultimately, you won’t know the price of digital marketing services until you get a real quote from a reputable agency. Every business is unique, and no blog post can tell you how much it will cost to help you achieve your goals. Request a how to make your site more secure so google doesn’t penalize you quote from New Light Digital now.
