Successful brands build strategies around these micro-moments. For example, on the Intratuin channel on YouTube you can find do-it-yourself (DIY) videos and innovative ideas for home and garden.
Intratuin_howto
Not only does the company create a direct supply of products for ‘how to’ questions, but by being there when the ne is greatest, it also builds its reputation. Histor also has a YouTube channel and plays into the modern nes of DIYers. Painting with blackboard paint can hardly fail when you simultaneously play Histor’s ‘how to ‘ video on your smartphone.
Connecting videos to sales
The idea is that to get exactly the same result as in the video, the user will also have to use the same product. oman phone number libraryWith a good call-to-action at the end of the video or AdWords campaign, the product can be purchas directly. Content that automatically adapts to the user is essential here. A DIY enthusiast in Germany will see the video in German and will be direct to a .de domain when clicking through to the supplier’s webshop. Companies will certainly see this personaliz approach in higher sales.
Top ‘how to’ trends
Beauty, cooking and home and garden are the topics that top the list of most popular micro-moments. Whether it is about improving yourself, your skills or your ‘own place’: the wish is formulat in one sentence and sent to the world wide web with a good tap of Enter. Behind the casual buns that hip men wear lies a frequently us ‘how to’ search for the perfect ‘man bun’ . Smartphones, tablets and PCs have also been the most important ingrients for making the iPad cake 13 singapore lead million times . The YouTube channel of How To Cook That is high in the YouTube ‘how to’ suggestion list and enables every smartphone user to become a creative top chef.Plunger in one hand
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Source: YouTube, August 2015
A study by Millward Brown Digital, Firefly and Google found that cooking channels are growing by 280 ethical principles to consider on the internet and social media percent year-on-year. Gen Y is the driving force behind these searches and therefore the target audience for creators of culinary ‘how to’ videos. So it’s important that the content appeals to this audience .
