There! are some points to keep in mind when using SMS! as a communication tool or to distribute information to users. Although SMS has the advantage of being easier to! use than email newsletters, you should be careful not to miss! the following two points, as they can cause problems.
SMS is more likely to be effective than email newsletters, but just like email, commercial SMS cannot be sent without prior buy telemarketing data consent from the recipient. The Specified Commercial Email Act requires an opt-in/opt-out system for both email and SMS. Be sure to obtain the user’s consent before sending, and have a system in place that allows users to freely stop receiving SMS if they no longer need it.
Be aware of laws such as the Personal Information Protection Act
When a company uses SMS, there are other laws to be aware of in addition to the Specified Commercial Email Act. A typical example is the Personal Information Protection Act, and it is necessary to establish a system for properly managing customer information through company regulations. Depending on the industry, the Money Lending Business Act, the Act against Unjustifiable Premiums build service pages for your construction company and Misleading Representations, and the Specified Commercial Transactions Act may also need to be taken into consideration. There is a risk that the content, frequency, and time of sending of SMS may be problematic, so it is important to check the contents of the laws before using it.
summary
SMS is becoming more useful than email newsletters, and its value in business situations is also increasing dramatically. We live in an age where it is important to operate efficiently, take advantage of the benefits phone database and increase business opportunities. When using SMS, it is convenient to introduce an SMS sending service that enables mass sending. KDDI Message Cast supports mass SMS sending at the lowest unit price in the industry. If you are considering using SMS to distribute information to users, please make use of our services.
