It is normal for entrepreneurs who are just starting out, especially small ones, to believe that social media profiles alone are enough to attract customers through the internet. But is that really true?
A survey released by ASN (Sebrae News Agency) revealed that 70% of small business owners use social media . The study also showed that 72% of them use WhatsApp and 40% have a Facebook profile for business.
These numbers show that entrepreneurs are professional website creation adapting to the digital age, but there is still a lot of progress to be made belgium phone number datain this area. After all, few companies are considering creating a website and only using social media as a source of sales.
Is just a social profile enough to maintain your business and, more importantly, make it grow? I can tell you right away that this thinking is wrong!
Creation of professional websites
The fear of making purchases online still exists, however, in a survey carried out by Conversion , 93% of the population that accesses the internet professional website creation revealed that they have already made virtual purchases.
And more than that, 70% of them only buy from websites if they feel confident, check for the existence of an SSL certificate (secure website padlock newsletters can highlight launches in the browser bar) and security seals.
Advantages of creating a website
The biggest advantage of creating a website is that it can convey an image of professionalism, trust and security to the user. After all, not just any company can create a website.
Another positive point is the ability to customize, which is very interesting. Even if you use a ready-made layout, the final result will have your company’s identity.
You also have greater autonomy to create professional website creation content through your website, allowing you to distribute content in the way cyprus business directory that is best for your company, highlighting your strengths and unique features.
Another advantage of creating professional websites is the ability to measure your results. With the integration of Google Analytics (a tool for analyzing metrics), you can obtain information such as:
- The most visited pages on the website;
- The profile of the person accessing;
- Peak access times;
- Conversions;
- Device type and more.
With your website, through a blog, you can professional website creation practice inbound marketing and content marketing, which are trending.
For those who don’t know, inbound marketing is a set of marketing techniques that aim to attract customers and convert them using relevant content. Content marketing is used to engage customers through rich and relevant content.
A website, together with these two strategies, is also ideal for practicing SEO (Google ranking rules) bringing the website better positioning in search engines.
It is also worth remembering that a professional website creation company only appears in Google search results if it has a website. This is very important, after all, the search engine currently receives 100 billion searches per month . And the conversion rates of Google’s organic results are 10 times higher than those of social media .
Disadvantages of a website
There are those who believe that having a website is very expensive and therefore do not hire a specialized company, or that it is difficult to do it alone and therefore have never tried.
There was a time when website creation professional website creation was like this, but that is now over. The internet has become so popular that website creation services are now absolutely common.
There are prices for companies with high and low budgets, with basic and complex needs. There are also easy-to-use website builders that don’t require any user knowledge.
Don’t miss out, creating a website for your company is essential.
