Responsive website: find out Currently, 94% of smartphone users search for information on their devices while they are in the middle of tasks. These figures from Google prove that your company needs to have a responsive website – regardless of the segment in which it operates.
Until recently, few would have believed that cell phones would be our inseparable companions wherever we go.
But today, people can pay bills, work, study – and
Even buy what your company offers directly from social networks .
And all of this thanks to apps and responsive websites.
Responsive websites are created to offer the best experience to the user who is using their smartphone or tablet.
They allow full access to features and ensure
That your consumer can access your content , buy or download an e-book.
But after all, what is a responsive website in practice?
Why does your company need to have one to be well positioned in terms of digital marketing ?
See below.
What is a responsive website?
Today, you can use several gadgets brazil telegram data throughout the day: tablets, smartphones, desktops, smart watches, and more.
And all of these are connected to ensure continuity of your actions in the digital environment.
The use of fonts, ads, buttons, and images adapt to the size of the screen, ensuring the best possible experience for you. This is what we call a responsive website.
A website that works well on any
Device, regardless of the type and size of the screen.
Today, there are several types of devices how to use measurement to maximize a full-funnel media strategy that access the internet. From standard PCs and notebooks to 60-inch or larger televisions, smart watches, and much more.
And if you want your company to remain competitive in the market, your website needs to be fully adapted to this reality.
Why is having a responsive website important?
Brazilians today spend more time on the Internet than on other media – whether on laptops, tablets or connected TVs. All of this in a single day.
In 2014 alone, more than 50 million b2b reviews club smartphones were sold in Brazil.
There are more than 154 million devices in the country, compared to the number of computers, which is 152 million.
In other words: your company needs a responsive website as soon as possible.
With the increase and overtaking of smartphones
In the market, we see that more people are having access to the Internet.
And they want to see the same quality content available on the desktop also on their cell phone screen.
In other words, having a responsive website makes your company be found by your leads. And with that, they will be able to interact with your content in an attractive and strategic way.
Statistics that prove how essential a
Responsive website is for the survival of your business
40% of people will choose another result if the first one they see is not mobile-friendly – iAcquire
4 in 5 smartphone users access retail content on their devices monthly – comScore
About 2.6 billion people use smartphones worldwide – and by 2018 more than half of mobile phone users will have smartphones too – eMarketer
Globally, consumers use an average of five different devices per person – that means your website needs to work on different screen sizes. Detail: On average, users use 2.23 devices simultaneously – Adobe
Responsive websites are favored in Google searches
Another point that should be highlighted is that Google, since April 21, 2015, has been hiding websites that are not responsive . In addition to the detail of suitability, Google also considers whether the design actually works on all devices and whether the pages actually load on mobile internet.
Let’s be repetitive here: your company needs a responsive website yesterday.
Furthermore, a responsive website needs to be optimized for use on mobile. And one of the most important points is that it needs to load quickly.
Amazon, for example, sees its sales drop 1% for every second that a page takes to load on a smartphone.
