According to Andy Jones, founder and CEO of Roundtree, you have about four seconds to grab your audience’s attention . After those four seconds are up, you either succeed or you fail.
Now, think about your average email inbox. It probably looks like this:
If you only have four seconds to grab the type of game that everyone attention, you need a really good subject line. You also need a respectable “From” name.
Brian Gardner is at the top of the list. We subscribe to his email list because he is always insightful and thought-provoking. Sometimes he tries to sell and sometimes he doesn’t. But we read his emails.
This is an email from micro-economy company Thumbtack.
The email title promises “Easy price estimates quicksprout provides the answer for all your projects.” That’s interesting. If we need something done and we decide to delegate, we ’ll probably click on it.
But what about the next one from Mike at Butcher Box?
Mike said in his theme “You need to hear this.”
Butcher Box sells meat in boxes. It’s simple. It’s also a great business model.
The company continually uses great subject taiwan lead lines —what we call a “hook.” The first thing that comes to mind when you read this subject line is “maybe we really need to hear this.”
What should you learn from Inbox Preview? The four-second rule is important. If you want your e-commerce email marketing to work, you have to grab your subscribers’ attention starting with the subject line.
How do I get more email addresses and grow my e-commerce email list?
Your email marketing campaign can only thrive if you have a large number of email addresses. You can take a shortcut by purchasing an email list, or you can grow your email list organically.
We explain how to grow your eCommerce email list below:
1. Make your incentives more attractive
You need an excellent lead magnet to entice your audience to subscribe to your mailing list. One way you can do this is by offering an attractive incentive. For example, you can include a hidden free coupon code and only reveal it after the prospect submits their email.
Who doesn’t want to sign up to get a discount or free coupon code?
You can conduct comprehensive research to determine what appeals to your target audience. According to a report by Instapage, personalized homepage promotions influence 85% of customers to visit a business.
