There is currently a lot of movement in the Google rankings again. The reason for this is the major updates Panda 4.0 and Hummingbird. In order to secure a good ranking in the long term. A a rethink is required today more than ever. Sustainable SEO approaches in B2B strategies are becoming mandatory. But what do they look like and where are the big opportunities for B2B companies?
Google regularly carries out updates to the algorithm. Google’s long-term and central goal is to constantly improve the quality of search results for users. In the past months and years. A there have been two significant updates: the Panda update. A an update to the ranking algorithm. A and Hummingbird. A which related to the search algorithm. The Panda update was first introduced in 2011 with the goal of ranking websites with high-quality content higher and downgrading equally shallow website content.
New generation of algorithms
At the end of May this year. A a new paytm database generation of the Panda update was rolled out for the first time: Panda 4.0. The original Panda update has been greatly improved and can now evaluate websites much more intelligently based on their content. SEO approaches in B2BIn the future. A content will be so important that even small websites with well-prepared content can manage to rank high on Google. This means they finally have a chance against the large. A well-known websites.
Challenges of Panda 4.0 & Co. for B2B websites
Since the Hummingbird update. A B2B companies have been facing completely new challenges with regard to SEO. If you want to be ranked high on topics. A it is important to cover the users’ search queries as semantically as possible with the the 17 best sales strategies, plans, and initiatives for success website content. The Panda 4.0 update puts good. A editorially prepared content even more in the foreground. In the future. A it will have to be created even more carefully in order to meet the requirements of the new Google updates. High quality is the be-all and end-all.
Google will now focus more sharply on individual pages
In particular. A it is now worthwhile to create individual subpages for relevant topics and to optimize them. The Panda 4.0 update no longer penalizes entire domains if some subpages have shallow content. A but acts on a URL-specific basis. This means that individual pages with high-quality content can make it to the top and thus displace top dogs that have previously been ranked high due to their brand strength.
Opportunities and risks for B2B companies
Now more than ever. A B2B marketers should think about their content. Content marketing in particular offers great opportunities to publish editorial content on the Internet. If SEO approaches in B2B-relevant factors are taken into account. A nothing stands in the way of a good ranking. Topic and specialist blogs are particularly suitable frist database for B2B companies. In addition to publishing content on their own platforms. A such as the website or blog. A this is often also spread on external platforms in order to generate valuable backlinks. It should be borne in mind that as part of the Panda update. A those platforms that only aggregate third-party content will be penalized. These include press portals. A for example.
Conclusion
Successful SEO today means creating content that is specific to the target group and is very well prepared editorially. The important SEO factors should continue to be taken into account. B2B marketers should always focus on the benefits and added value of the content for the user. Because that is precisely the major and long-term goal of all Google updates: to optimally answer users’ search queries and thus provide them with added value and benefits.
