AV testing
There is no recipe for proper marketing for all niches. What worked yesterday may not win today. Therefore, it is necessary to test and generate hypotheses, create a culture of AB testing. We determine the budget for testing the hypothesis, take into account the desktop, mobile platforms, external factors. For example: if we sell ice cream, one day it is hot, another day it is cold, people buy less, and we invest money in marketing. Each business has different external factors, you need to adapt to them.
Sometimes changing the size or color
A button on a website works. For example, making a big button for a red button can lead to more sales. We won’t know this if we don’t have AB testing. It’s important to support AB testing with analytical systems. A simple and obvious way is to collect hypotheses from competitors. We visit them every week and see what has changed. There are websites and services that automatically track competitors’ websites.
We define key segments
First, we need to identify a small number of segments, 2,3,4, and start working with them, understand who shareholder database our client is in each segment, test the offer. How to test? You can create a page on the site for each segment, create SMS, messenger landings or one-page sites, define sales channels for each segment. When we work with segments, support for end-to-end analytics is important, for example, support for cohort analysis, if it is not there, then this system is not suitable for us.
Integration with messengers is a convenient communication channel
Many do not like SMS, messenger to call, write SMS. Many underestimate email marketing, but nevertheless, the adb directory cost of contact is lower in this channel. You can automate touch chains. SMS is still a good response. They how to protect your mental health when working remotely have their advantages. They are always read.
