Referral marketing is a powerful way to grow your business. By encouraging your existing customers to refer their friends and family, you can tap into a whole new pool of potential customers. And when you use SMS referral marketing, you can reach those customers quickly and easily. In this blog post, we’ll share a success story from a company that used SMS referral marketing to go international. We’ll discuss how they set up their program, how they targeted their messages, and how they measure their results. The company The company we’re talking about is a small, bootstrapped startup that sells a mobile app.
They wanted to grow their business internationally
But they didn’t have a lot of money to spend on marketing. They decided to try SMS referral marketing because it was a low-cost, high-impact Remove Background Image way to reach new customers. They knew that their existing customers were already using their app, so they figured they would be more likely to refer their friends and family. Setting up the program The company set up their SMS referral program using a third-party SMS marketing platform. They created a simple two-step process: Existing customers would text a keyword to a short code to generate a referral link. Their friends and family would click on the link to download the app.
The company also offered a small incentive for their customers
For every friend who downloaded the app, the existing customer would earn a discount on their next purchase. Targeting the messages The company CMB Directory targeted their SMS messages to their existing customers who were most likely to refer their friends. They used data from their app to track which customers were using the app the most and who had the most friends who were also using the app. They also targeted their messages based on the customer’s location. For example, if a customer was in a country where the app wasn’t yet available, they would receive a message that encouraged them to refer their friends to the app so that they could use it together.
