A/B test your email copy to see which approach works best
2. Use Engaging Pop-ups on Your Website You can add a popup form to your website that invites users to […]
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b2b lead generation
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Tell a short story to hook your readers
A/B Testing Once you have a sizable list, use multiple subject lines. Find out which subject lines are most persuasive to
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c
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Choose your words carefully when writing email copy
It advertises an extended Memorial Day sale. Included in the photo is a beautiful tableware set perfect for summer dining.
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Understand your audience and cater to their needs
By mentioning these pain points, PayPal shows that they understand their customers’ problems. Each category has a prominent “Get Help”
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Make sure you deliver on your email copy promises
That’s why you should include a CTA in every email you send. A call to action tells your readers what to do
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Personalize your emails as much as possible
Unless you’re selling a product that aids in potty training, they don’t need to hear about the grime you found
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Write your email marketing copy in the second person
11. Use psychology in your email copywriting strategy You don’t need to have letters after your name to use psychology in
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Keep your paragraphs short – only one main idea per paragraph
Consider these two CTAs: We’d love to hear from you! Send us an email and let us know how we’re
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Encourage all members involved in the process
Set aside a weekly time slot to talk about the goals of the pieces that are currently being worked on. It
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the content production process
No matter how much care you put into defining and documenting them, what really makes the difference is creating a
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The most common thing in these cases
Keeping information about the goal in mind will not only make your writers more aware of its importance! but also