Rebranding campaign? Douglas Cosmetics bets on influencers
“Beauty should reflect your best version, your inner self, which is calm and self-assured,” is how one of the most […]
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Real problems for brands that work with influencers
Brands that work with influencers do not do so solely to increase their visibility. The objectives can be very varied: sometimes, influencers
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Video influencers: the new figure of Influencer Marketing
Video is arguably the king of content today. In fact, it is not uncommon to find bloggers who have started
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Increase your sales on Black Friday with influencers
Black Friday is coming up and it’s the perfect time to generate more sales for any business, especially those that
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steps to define your successful influencer strategy
Carrying out a successful influencer strategy requires an intensive study of many variables. Although the objectives may vary depending on the brand
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frequently asked questions about influencer marketing
For those who have never worked with influencers, doubts before taking the plunge are very common. Like any unknown territory, it creates
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The 3 keys to an effective influencer marketing dashboard
An influencer marketing dashboard is an essential tool for anyone working with an influencer promoting their brand . But as important as
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1 benefit and 3 drawbacks of using a free influencer database
Influencer marketing can be a very effective way to get your company’s name out there, but only if you partner with
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Nano influencers: what they are and why you need them
Many people have the false belief that the more popular an influencer is, the more effective they will be at promoting
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Influencer Marketing Best Practices to Maximize ROI
Influencer marketing has been around for several years now. This has allowed brands and marketing departments enough time to figure
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How to build a brand’s reputation by hiring the right influencers
Having a good brand reputation is crucial in this competitive era. It determines how your market feels about your company and
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Best Influencer Marketing Platform for Small Business: What Should You Look For?
Influencer marketing is no longer reserved for just big brands with huge budgets. In fact, with the right tools and approach,