Google Penguin: Not all links are valuable
This update shook the online marketing world. Google had succe in better distinguishing between links that were intend as a […]
Digital Marketing
beginner’s guide
Digital Marketing
External links: the backbone of Google’s algorithm
External links, links that point from one site to another, were one of the most important factors in Google’s algorithm
Digital Marketing
A personal marketing strategy, isn’t that what everyone wants?
In my experience, striving for the optimal 1:1 customer engagement is something that you as an online marketer should be
Digital Marketing
The New Standard Facebook Custom Audience Pixel
Facebook Custom Audience Pixel 2. Set up the pixel to measure conversions Now you have implement only the pixel
Digital Marketing
Implementing the pixel consists of the following steps
The last big advantage is that more types of ‘events’ can be tracked. These ‘events’ are actions of a visitor
Digital Marketing
How does the Facebook pixel work again?
The Facebook pixel is a piece of JavaScript, unique to each advertising account, that tracks the behavior of website visitors
Digital Marketing
A negative impact on your SEO strategy
Facebook announced the launch of the new pixel on its blog on June 11 , but for most people
Digital Marketing
Starter main course and dessert
I once heard someone say that you should see social media as a starter, main course and dessert.
Digital Marketing
Hot, booming & fun
Periscope is hot, booming and fun. A word of warning: it’s also very addictive. It’s a great opportunity to brand
Digital Marketing
Just ask what they think of your new website or training
Not exactly a selfie moment, but one of the highest scoring ‘how to’ hits is unclogging the toilet. Leaking
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Plunger in one hand, smartphone in the other
Successful brands build strategies around these micro-moments. For example, on the Intratuin channel on YouTube you can find do-it-yourself
Digital Marketing
From ‘how to’ search to sales
Figure1_Howto Popularity of ‘how to’ and ‘how to’ searches in the Netherlands. The line shows the relative use compared