digital marketing

  When you want to lead a team cohesively and allow for different voices and perspectives to be heard, but […]

  Deloitte’s Surprenant reinforced that view. and strong head of the functional area to have the vision to say, ‘I

Many knowledge workers waste a lot of time entering and. Retrieving information between multiple systems as part of a multi-step,

  AI can help generate and test subject lines to find the ones most likely to capture the recipient’s attention

You can identify areas for improvement and create targeted test groups by analyzing email performance and customer behavior. Make time

  email A/B testing? While trial and error is one way to determine the best possible outcome from your email

A chatbot that gives canned answers, or a menu of choices. That don’t address the problem? Generative ai. Used with

  through shared experiences, so by coming from a place of relatability, your audience will see you as authentic and

To ensure your message resonates and achieves its intended impact, consider different audiences and scenarios and tailor your approach. Here

these CIOs later on, prospects will be far more interested and engaged than they would be if they’d been approached

  is to look at your ICP’s ICP — your customer’s customer. I tried this approach during the SaaS (software