lead generation

Sales enablement helps companies increase sales performance and is a fundamental component of inbound marketing, that effective method with which […]

Flexibility: it is adaptable to the specific needs of each business, allows you to customize workflows, create email templates ,

A company website should not only be a way to present the company but. Above all, it should be the

There are platforms like Hubspot that integrate marketing automation with Artificial Intelligence , further facilitating all b2b sales operations and increasing business performance. Adopt

But, in concrete terms, what are the best practices to keep up with the new b2b sales needs? Here are

In the age of digital innovation, business-to-business (B2B) sales strategies are undergoing a significant transformation. Companies can no longer rely

The placement of your CTA can make the difference between a successful conversion and a visitor abandoning your site. Placing

One of the main causes of CTA failure is lack of clarity. It is essential that the CTA is understandable

The world of B2B business requires functional marketing strategies to attract the attention of potential customers and convert an interest

In addition to the pyramid just illustrated, there are specific KPIs that can be used to monitor the effectiveness of your brand

The key aspect of a brand awareness campaign is to always maintain consistency. In the company’s brand identity. Within each

Why is brand Raising brand awareness is important for two main reasons: Drive higher revenue: According to a research reported by