5 lessons from the YouTube Ads Leaderboard Latin America 2020
The question that remains is: what do they have in common to be part of the ranking? To answer it, […]
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learn digital marketing
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Digital transformation: lessons from a process that accelerated in 2020
In the face of the many changes that people have experienced at the family, work, educational and commercial levels, among
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Do you want a more inclusive workplace?
A version of this tutorial originally appeared on the free app Primer. It’s based on principles developed by Google’s Precise
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3 Keys to personalize your video campaigns
In a rapidly changing world, delivering creatively compelling and relevant messages can be a real challenge. In that sense, tools
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Rethink your information and data strategy to be prepared for what’s next
Israel Mirsky, managing director of global technology and emerging platforms at OMD, shares how the global media agency built agile data intelligence
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Preserving privacy and performance will protect the future of advertising
People shouldn’t have to agree to being track across the web in order to reap the benefits of relevant advertising.
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Investing in creativity: a necessity for business transformation
Here she shares how creative transformation is necessary for business growth and resilience in a world facing ongoing digital disruption
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Top B2B content marketing trends
If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority: 79% of B2B marketers surveyed
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4 Types of Content That Get Non-Organic Traffic
There are two different types of traffic you can have, organic and non-organic. which can come from everywhere: email, social mia, organic search,
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Consumers want to talk to companies
Keeping in touch with my colleagues hasn’t been as difficult as I thought it would be. The same goes for
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How to measure social capital
There are different approaches to measuring social capital, both at the country or regional level and at the individual level.
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He gave this phenomenon
The theory of social capital gain popularity after the works. American political scientist Robert Putnam. This own this phenomenon definition: