Telling B2B stories with moving images
(Moving) pictures say more than 1,000 words – that’s what people know. Since 2010, more and more B2B companies have […]
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Mobile phone number database
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Fact and hurdle: Mobility is increasing
If marketing managers take into account the megatrends that are currently changing our society, they can attract readers’ attention again.
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Strategic question of content marketing
But so far, companies have not made enough. Use of the Internet’s opportunities to clearly position themselves and educate people
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The opportunity of content marketing
Every sector – whether industry, IT, software or pharmaceuticals – has its own trend topics, which sometimes lead to comprehensive
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Attention! Social media advertising is created here
There are also golden rules that should be followed when it comes to social media advertising. These are based on
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Budget for social media advertising
In the area of social media, a precise analysis is necessary in order to continuously optimize measures. It is advisable
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Social media advertising in B2B – uncertain terrain?
The individual opportunities and possibilities are changing rapidly and are therefore becoming more complex. However, this complexity should not be
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Online optimization thanks to big data
Transparency is a clear advantage of big data. The new technologies make it possible to record, measure and document the
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Cross-screen strategy: why to adopt it in digital marketing
The user has profoundly changed his behavior, not only in terms Cross-screen strategy of purchasing but also in terms of
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Product Recommendation with Blendee: Some Useful Tips
Blendee provides its users with its own product recommendation engine that, Product Recommendation combined. The possibility of audience segmentation ,
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How to Improve Your E-Commerce Performance
Imagine being able to increase your e-commerce revenue, improve your users’ customer experience, and encourage repeat purchases without having to
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How Artificial Intelligence Improves E-Commerce Checkout Conversion Rates
The use of artificial intelligence in the field of marketing is often associated with significant assistance in creating content, writing