Understanding the market is fundamental to public relations work. You need to understand the behavior of consumers and potential customers who interact with your brand through audience mapping. This […]
The persona is an extraction from ICP, which in turn should be considered a guideline to follow in Digital Marketing strategies that
All customers should be treated equally, right? Sure, but only after they convert. Before that, those considered as Ideal Customer Profile (ICP)
Let us emphasize the importance of the overall evaluation of the Google Analytics metrics that we have been studying: Metrics
However, to make a more complete business study, the factors must be analyzed individually and among themselves. In this article
Every business needs a good reputation to succeed and thrive. As a business grows, it becomes increasingly important to stand
With the digital transformation , we have become accustomed to having access to information almost instantly and the first thing that the
Creativity is the basis for the success of a marketing campaign , as this is the only way a brand can position
With that in mind, we have created the Community Manager Guide with all the information you need to know to
The proper use of Google Analytics for blogs involves monitoring metrics that allow for building a perception of the acceptance
Taking advantage of Google Analytics features for blogs will allow you to know, with certainty, the receptivity of the audience
In 2009, the software company Microsoft launched Bing, a search engine that would replace the so-called Live Search. At that time, this
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