Does social media marketing threaten B2B sales?
Social media marketing makes it easier than ever for B2B companies to generate leads and sales. Salespeople are becoming more […]
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Low wastage in video marketing
Because the messages in video marketing are transmitted over the Internet, the reach is almost limitless. This is also due
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Telling B2B stories with moving images
(Moving) pictures say more than 1,000 words – that’s what people know. Since 2010, more and more B2B companies have
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Fact and hurdle: Mobility is increasing
If marketing managers take into account the megatrends that are currently changing our society, they can attract readers’ attention again.
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Strategic question of content marketing
But so far, companies have not made enough. Use of the Internet’s opportunities to clearly position themselves and educate people
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The opportunity of content marketing
Every sector – whether industry, IT, software or pharmaceuticals – has its own trend topics, which sometimes lead to comprehensive
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Attention! Social media advertising is created here
There are also golden rules that should be followed when it comes to social media advertising. These are based on
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Budget for social media advertising
In the area of social media, a precise analysis is necessary in order to continuously optimize measures. It is advisable
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Social media advertising in B2B – uncertain terrain?
The individual opportunities and possibilities are changing rapidly and are therefore becoming more complex. However, this complexity should not be
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Online optimization thanks to big data
Transparency is a clear advantage of big data. The new technologies make it possible to record, measure and document the