Since the advent of the internet, the music industry has faced a myriad of changes and issues.
From the launch of iTunes and the iPod to problematic peer-to-peer file sharing sites like Napster to the emergence of (much more legitimate) music streaming business models, the way people listen to music has undergone many changes.
But one of the most incredible products out of the music industry in the last 15 years is Spotify, the Swedish music streaming service with an impressive catalog and explosive popularity.
With all the competition from music streaming new zealand whatsapp number data services, Spotify still remains the most used globally (although Apple Music is making impressive gains, mainly in the US) with 180 million active users, including over 83 million paying subscribers.
How did Spotify, a publicly That’s a crazy amount of music traded company valued at $30 billion, get to where it is today?
Let’s take a look!
Full catalog = universal listening options
Spotify offers over 35 million tracks, which means that virtually every genre and region is covered in terms of musical preferences.
By offering one of the most how to build a brand’s reputation by hiring the right influencers comprehensive music catalogs, plus including a free version of the service (more on that in a moment), Spotify has democratized the music industry as we know it.
You could listen to music nonstop for your entire life and never get close to the surface of what’s out there
That’s a crazy amount of music.
But what makes Spotify iconic in this anhui mobile phone number list regard is that they understand how overwhelming their library can be – where do you start?
This is where great curation becomes crucial.
Whether it’s charts of the most-listened-to songs in each country (or worldwide) or Discover Weekly playlists, which offer each user a personalized weekly playlist of suggested songs based on their musical tastes, Spotify is essentially guiding users to the content they’re looking for.
The charts give users insight into what’s popular around the world and help them discover new favorites.
This also means Spotify has the opportunity to further promote content that is “hot” right now, through exclusive recording sessions and content directly from the artists.
Community building through music
Probably one of the most iconic things about Spotify is the community they’ve managed to create.
Music is naturally a social cohesion factor – for many, it’s a passion. It can create memories or remind you of certain times in your life. Music brings people together in a way that many other things can’t. It’s an incredibly powerful thing.
That’s why Spotify goes even further.
How? By creating playlists.
Using both technology and people, they are able to create a high-level musical curation that spans every genre, every mood, every season, every occasion, every location – you name it.
Spotify has an entire team of music curators from all genres and backgrounds who spend their days listening to music and carefully curating playlists for users.
