No matter how much care you put into defining and documenting them, what really makes the difference is creating a culture where all team members are aware of the importance of the goals.
The daily routines of a content team involve a wide variety of tasks, all of which are essential to the process of creating and distributing content.
A content marketer interviews experts, investigates the psychological motivations of his audience, interacts on Twitter as if he were the life of the party, or investigates journalists like a private detective.
And of course, write. According to statistics, 60% of content marketers produce at least one piece of content daily .
Create a team culture that reinforces the value of the goals
In the case of a startup, these tasks can multiply when the same person has to produce several pieces at the same time while fulfilling other functions, whether related to content marketing or not.
Between the dispersion and the urgency of deadlines to meet, it is not email data difficult for a content marketer to lose focus and forget what really matters: the objective of the pieces they produce.
Furthermore, from defining an idea in the plan to publishing it, is rarely linear.
An editor may jump back and forth between different phases (ideation, planning, research, writing, editing, publishing, distribution), and each phase may involve different people.
If the team doesn’t get into the habit of thinking of goals production process the balance of imports and exports as an all-encompassing motivation, they’ll get lost somewhere along the way.
How to create a results-oriented team mindset
Just like when you start playing a sport or learning a new language, the easiest way to develop a new habit is by creating routines.
To make goals a natural priority for the entire team, establish routines twd directory that include them in your daily routine.
Of course, whatever routine you choose, the key is to be persistent.
The human brain is resistant to change and it will take more than a couple of weeks of practice before the team is happily chanting the daily mantra of goals.
