These innovations significantly change the working conditions for everyone who uses the Internet to promote a business or personal brand. Let’s figure out how to continue cooperation with bloggers and increase coverage while competitors freeze advertising budgets.
What does the new law mean?
In March 2025, the State Duma passed a law that introduces a complete ban on advertising:
- on resources belonging to foreign and international organizations recognized as undesirable in the Russian Federation;
- on platforms whose activities are recognized asThe law will come into force extremist and banned in the country, including Meta (Instagram* and Facebook*).
The law will come into force on September 1, 2025. Both advertisers and advertising platforms will be held liable for violation of these requirements.
As early as September 2025, placing ads on prohibited platforms will be considered an administrative offense. This
means that businesses and advertisers will have to find alternative ways of promotion and take into account new
legislative restrictions in their activities.
It is also worth remembering the ban on advertising by foreign agents. On March 22, 2024, a law came into force that
imposes restrictions on advertising by persons recognized as foreign agents.
How to advertise with bloggers now?
In the context of new laws, advertisers need to be flexible and ready for changes. Already in 2022, many influencers
began to transfer their audience to other platforms to avoid risks. For example, immediately after the ban on
Instagram* was introduced, many popular bloggers began to actively redirect their subscribers to Telegram. This has
become a relevant strategy that allows you to stay afloat and continue working with advertising, despite the bans.
New opportunities for advertisers in Telegram
Despite the changes, businesses have room to grow.The law will come into force Telegram, which was previously used
primarily as a messenger, has now become a powerful advertising platform. This opens up new horizons for
advertisers. Many channels with active audiences are ready to offer a variety of advertising formats: from text posts to
video and multimedia materials.
According to the latest data, 68% of Russians visit Telegram at least once a month, and 47% do it every day. On average, a Russian user spends 42 minutes a day in Telegram, which confirms its status as not only a messenger, but also a full-fledged advertising platform.
Additionally, 84% of Telegram users regularly read channels on the platform, and the average time they spend reading channels is 12 minutes per day. This opens up great opportunities for brands, as such high levels of user engagement allow them to effectively engage with their target audience.
Telegram as an alternative. Why is it profitable?
- Wide audience. In 2025, Telegram ranks first telegram data among applications in terms of downloads and user spending.
- Security : Advertising in Telegram is legally permitted, which allows you to run ads legally.
- Audience growth. By moving users from banned social networks to Telegram, brands can significantly expand their audience.
- Variety of formats . Telegram offers various types of advertising, from text posts to video and photo materials.
With the new law that prohibits advertising on some platforms, role of the government switching to alternatives requires time and effort to adapt marketing strategies. But for advertising in Telegram, there is the most convenient solution – the Telega.in platform , which automates the processes of placing and managing advertising. In addition, Telegram is a completely legal, simple and effective way to advertise any goods and services
Why Telega.in : 5 reasons
Catalogue Telega.in
1. Launch campaigns in a few clicks. Select channels The law will come into force from a catalog of 20,000+ channels, submit a technical task and receive a notification about the published advertising post exactly on time.
2. Checking channels for compliance with legislation. All channels are automatically checked for belonging to foreign agents. In the catalog you will find only verified sites.
3. Campaign management . The entire process of clean email launching seedings takes place within a single platform. In the personal account, each advertiser has access to detailed statistics of all channels in the catalog, a post editor window, advertising campaign analytics, selection of the location of the marking token, a chat for communicating with the channel owner, and much more.
