Keeping information about the goal in mind will not only make your writers more aware of its importance! but also more responsible.
By giving maximum visibility to the editorial calendar objectives ! the entire team becomes equally involved and responsible.
A final benefit of having the entire team working with ownership of the goals is motivation.
It’s a virtuous circle: the more engaged they are with their goals! the more excited they will be about achieving them and the better the long-term results will be.
What if you work with content marketing agencies or freelance writers?
Explicitly defining the goal of each piece in your editorial calendar phone number library becomes even more important when you work with a content marketing agency or freelance content writers .
is to work on a common content calendar in which someone on the team (or perhaps you yourself) defines the different topics that the editors will write about later.
Make sure your editorial calendar includes information about the goal of each piece. As external writers! they don’t understand business goals like you do and will need extra clarity.
Another possible scenario is that the content strategy
Is completely outsourced and the editorial calendar is defined outside the team. In this case! the first thing is for the person or team in charge to understand what your business objectives are and what you expect from the content marketing strategy .
Then! ask them to include the goal definition in each most common piece dc to earn money is a commission and to reflect it in any additional tracking documents you use.
For this type of relationship to work
there must be a prior agreement on the different objectives that the content twd directory strategy must meet and a prioritization. Some aspects that you should consider when talking to them:
- What percentage of content will be used to attract more traffic?
- How many pieces will be aimed at generating more leads?
- Are there enough resources left to produce parts for other purposes! such as customer loyalty?
In either scenario! it is essential to make clear what you expect from them in terms of achieving objectives. And if you can put these expectations in writing to avoid future misunderstandings! even better.
