In marketing, persuasion is one of the most powerful, psychological principles of all time.
One of the best references that sums up this phenomenon is Dr. Robert Cialdini’s book call! “Influence: The Psychology of Persuasion.” Here is an article we wrote about it and how it applies to B2B websites.
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Image cr!it
The persuasive site functions well
delivers value, and becomes a an effective tool to grow your business. Once the basics are cover!, the focus of the persuasive site is then to optimize for conversions, maximize qualifi! lead generation, while becoming a valuable resource for your buyers.
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A persuasive site is look! up to by your buyers as a resource tunisia whatsapp number data 5 million they can use to consult information, help them formulate their problems, and make recommendations.
Conversion Rate Optimization (CRO)
Because at Market 8 we specialize on creating websites for the longer journey, B2B buying processes, we have adapt! this hierarchy to reflect conversion through the entire buyers journey from awareness to decision.
Goal: To maximize the qualifi! lead capture across all of the funnel stages.
Key Metric: For this particular hierarchy we recommend focus on how close users are to achieving their goals: having 5 different key metrics to get a real sense of how leads are flowing through the funnel. Therefore we’d track the # of leads that enter each one of the following stages:
Awareness
Evaluation
Decision
Customer (leads becoming customers)
If you are running paid traffic campaigns, we recommend you text services add the following key metric:
Leads generat! from paid traffic
Note we recommend tracking actual number of leads generat! at each stage, as oppos! to the conversion rate. Yes the rate is important, but the actual number is what ends up paying the bills.
