In general! during the attraction and prospecting phases! much of the relationship will be built using techniques such as inbound marketing! advertising and other types of promotional actions. As the relationship matures! the strategy will also change with welcome messages and congratulations on the purchase! as well as loyalty and referral programs.
Depending on the type of business activity and . However! the idea behind the relationship ruler is to always create a structur dialogue with consumers that allows them to communicate appropriately to the situation they are going through.
What can’t be missing from
There are several strategies that can be implement in the post-sales stages of a relationship management system. Immiately after a successful conversion! for example! the customer should be sent an invoice! confirmation of purchase and! in the case of an order! a way to track the order.
In addition! it is also interesting to take advantage of the moment to open personaliz from simple consultation to problem solving contact with a congratulatory message for the purchase and a simple satisfaction survey! which can help measure the quality of the service so far and promote continuous improvement.
After this stage! if the customer is satisfi! the idea is that the relationship develops to the point where he can become a brand promoter and attract new consumers with referral programs! also strengthening the company’s good reputation.
If the customer has had a bad experience
it is also possible to plan actions to recover that customer! which involve close contact to correct what has fail so far and! with that! try to repair the relationship.
In both cases! it is extremely necessary to the teacher presents the lesson material maintain an open channel of contact between the customer and the company! which can be via email! social mia! telephone or! ideally! all three. The idea is to twd directory always provide support and never leave a customer without an immiate response after the The resources available sale.What is the role of compliance in information security?
