Formats are regularly changed, transformed and supplemented. Products from the online store can be displayed in this
form absolutely free of charge. But it is important that a number of conditions are met. Here are some of them:
- the site is presented in Yandex Webmaster;
- the site works properly and has a shopping cart;
- there is a product feed in the Webmaster’s account;
- you offer products, not services;
- the goods are not prohibited (this doesThe service account is available not include alcohol, weapons, tobacco,
- drugs, etc.).
Benefits of posting in Yandex Goods
Above, we figured out how to access the most effective formats in search. But the question arises: if Webmaster copes
with this task perfectly, why do we need the Goods service? The new tool works autonomously, but at the same time
complements the capabilities of Webmaster. Let’s consider its key advantages.
- Wide coverage . According to Yandex Radar, 100 million unique users us
- e search every month, of which 70 million search for products, formulating about 1.5 billion queries.
- Automation of impressions . It is enough to set everything up correctly at the start, and then the system will work independently. You only need to periodically make adjustments based on statistics.
- Convenient analytics . With the connected Metrica counter, you can track indicators directly in the Products
- account.
- Personalized recommendations . The serviceThe service account is available analyzes the effectiveness of
- promotion and offers specific steps to improve results.
- Free placement . This is especially valuable against the backdrop of rising advertising costs in Yandex.Direct.
- In addition, some users deliberately ignore advertising blocks and prefer organic results.
Ho
w to launch advertising through Yandex Goods
The service account is available at the Yandex Goods link .
Step 1. Log in using Yandex ID or create a new account. If you have already worked with Webmaster and uploaded
feeds there, the system will automatically recognize you and offer to continue. Otherwise, you will need to go to
Webmaster and confirm your rights to the store.
Authorization in Yandex Goods
Step 2. Connect the Metrica counter. Make sure that e-commerce is enabled in the settings – without it, statistics in
Products will not be displayed in full.
Adding a Metrica counter
Step 3. Upload feeds. If feeds have already been added to Webmaster, they will automatically appear in the Products
service. If you need to upload new files, go to the appropriate section and click the Add button.
Personal account Yandex Goods
At the top of the main page you will find recommendations phone number libraryThe service account is availablegenerated by the system to improve your experience.
Recommendations
As a rule, these are simple and clear recommendations, where to put interlinking for example: “Improve the feed”, “Check the reviews about the store”, “Fix the problem on the site”. However, you should not ignore them – even such
small things can have a positive effect on sales. Now let’s figure out the main sections of the main menu in the account.
“Analytics”
In this section, you can track the dynamics of the online store from different angles, as well as the sources, volume and
quality of traffic.
Block “Analytics”
“Product feeds”
In this section, you can upload feeds and track their processing status: “Accepted with restrictions”, “Accepted”,
. If the feed clean email has the “Accepted” status, products from it can be
displayed in search, which will help increase organic traffic. With the “Accepted with restrictions” status, impressions are possible, but not for all products.
Block “Product feeds”
Also in this section you can monitor card impressions and clicks on them in various search results formats (“Products”,
format of an enriched organic snippet.
