People love to have regular feedback on their progress towards a goal as this helps motivate them to complete a task. But research conducted by the psychologist Clark Hull demonstrated that as people get closer to achieving a goal they accelerate their behaviour to complete the task. This means people are more motivated by how close they are to completing the task rather than how much progress they have made.
This is especially critical during
the activation process of low-touch web sales type SaaS software. First impressions are important and so it with the first time a user experiences your solution. It is essential that your onboarding process rapidly guides users towards that “wow” moment to remind them why they signed up to your SaaS product.
For SaaS marketing companies this confirms the saudi arabia whatsapp number data 5 million importance of always giving users feedback on how much progress they have made towards completing a task. However, put more emphasis on how close they are to achieving a target rather than how much progress they have made. You can achieve this through progress indicators (e.g. steps completed on a sign up form), push notifications, SMS reminders and email updates.
However research shows that even
the illusion of progress increases motivation and task completion. This can be achieved by always showing progress even on the first step of a task. Beak up a task so that it is easier to make progress on the first few steps so facebook now and always? giving the perception of more rapid progress. This will help motivate users and lead to more rapid progress on the final few steps.
9. Only offer a few choices at anyone time:
Everybody loves to have choices, but research by psychologist the influence of facebook on our democracy William Hick showed that the more choices you present someone, the longer it takes them to make a decision. For SaaS canada cell numbers marketing this means launching with a minimum viable product (MVP). Avoid mission creep by adding more options and features just because your engineers can. Use defaults for most settings that users will rarely need to change rather than making them an explicit choice for customers to make.
