Do you have a specific industry you want to enter, expand to, or explore more? If your answer is yes, then you might be interested in attending trade shows in Japan! Trade shows in Japan are events in which companies of a certain industry gather together in one venue to showcase their products or services to exhibitors. But that’s just the gist of it! The purpose of this article is to help you learn more about what exactly trade shows in Japan are, and what to do before, during, and after attending one.
Table Of Contents
- What are trade shows in Japan?
- How are they important in business scaling?
- How do I find the right trade show for my business?
- What is it like inside trade shows in Japan?
- How do I operate a booth at trade shows in Japan?
- What can I do after attending a trade show?
- Conclusion
What are trade shows in Japan?
Trade shows in Japan are opportunities for companies colombia phone number library to buy, sell, and network within their specific industries. These events usually last between three days to one week. For example, the IJT Autumn which is the largest trade show for the jewelry industry went on for three days in October 2023, while the IPF Japan 2023 which focuses more on industrial technology will last from November 28 to December 2. In trade shows in Japan, businesses with their booths or stalls are referred to as merchants, while eventgoers, individuals, prospective customers, and clients are called exhibitors.
For merchants, trade shows in Japan will allow them to find sales partners and reach out to new potential clients and customers. Some trade shows would have a program flow that contains a chance for some businesses to give a welcome speech or presentation. This could help widen their reach and increase visibility to the audience to attract them.
As for exhibitors, merchants may offer great value deals that are exclusive to trade shows in Japan. Additionally, it would be an optimal time to network with potential business partners provided that trade shows are industry-specific.
How are they important in business scaling?
For both merchants and exhibitors, trade shows in Japan offer an abundance of networking opportunities. With a filtered community tailored to cater to a specific industry, it is easier for everybody to navigate the event and meet industry professionals, clients, partners, and suppliers. Trade shows in Japan may also aid in strengthening connections and opening doors to new collaborations that are essential for scaling.
Focusing more on merchants
Trade shows in Japan undeniably offer a large platform for brand exposure which is also helpful if a business is planning to launch and promote a new product. A wide audience of individuals gather in one venue with a common industry of interest. These individuals can come from different countries, work in different fields of the industry, and seek a variety of products or services. This makes trade shows in Japan the optimal platform for businesses to expand their reach. Furthermore, businesses can gauge the competitive environment and analyze their environment to make necessary improvements and implement effective strategies in their own companies to give them a stronger position in the market.
As for exhibitors, trade shows in Japan provide what is a social media takeover? the convenience of face-to-face communication and learning opportunities. By being in the event in person, it will be much easier for exhibitors and merchants to build lasting impressions and communicate their concerns. Additionally, in-person interactions add trust and credibility as relying solely on digital communication may lead to customer hesitations and concerns of legitimacy.
Being able to get responses instantly and witness a merchant’s product or service in person, exhibitors will be able to save a significant amount of time which ultimately makes transactions much more efficient. This is necessary for business scaling on the exhibitor’s end as it allows for quicker progress to be made in terms of forming new connections and potentially making purchases or subscriptions that will help boost growth.
How do I find the right trade show for my business?
Before attending trade shows in Japan, it would be ideal to know that you’re attending one that will present you with the best opportunities for your business. You can use certain factors to identify if a trade show fits the vision and goals that you’ve set for attending one. Some of these factors may include audience reach, media coverage, and past exhibitor success stories.
Top 10 biggest trade shows in Japan (October 2023)
Before we get to specific factors, here is a table of the top 10 biggest trade shows in Japan as of October 2023. For more information, please refer to the official website of the Japan External Trade Organization (JETRO).
How do I know if a trade show is right for me?
Before going to trade shows in Japan, it’s ch leads important to do your research beforehand. You want to be sure that you’ll see a lot of what you like!
