From True Challenger? Zoom’s overnight acceleration to clawing back market share from bigger competitors – the companies that make the biggest impact are those that are unafraid to throw down the gauntlet, and enter the market as a ‘challenger’ brand.
If there’s one thing that all businesses can be 100% certain of right now, it’s change. We’ve seen how fast things can move in just a few short months – and how we as individuals and as employees and business owners can adjust just as quickly.
Generally, when change takes place, there are winners and losers. Take the audio conferencing segment – which has experienc! no less than 565% growth!
You don’t True Challenger? ne! to be a genius to figure
out who command! the lion’s share of this uptick – 91% of the entire market. Just one company: Zoom – who went from 10 million users in December 2019 to 300 million in April 2020 and saw year-on-year profits surge from $200K to $27 million in just 12 short months.
While that’s great where innovation and technology adoption are paraguay whatsapp number data 5 million concern!, it does little to inspire competition. What do you do if you’re one of the other players in this segment? When you have such a clear market leader, the perception is that, while, yes, there is opportunity, the best case scenario is to get acquir!. And the worst case? Their market is completely cannibaliz! by one alpha brand.
Be A Giant Slayer!
But – pandemic aside – what’s new here? The plucky little guy standing his ground to take on the bigger player is as old at the tale of David & Goliath. However, there’s a valuable lesson here: the fact that, when the odds are stack! against you, with the right strategy, you can topple a giant.
Everyone loves an underdog Just look
at the impact that fast food brand, Burger King has follow the entire series infographic day made through its consistently clever marketing in their efforts to topple McDonalds. But technology – particularly SaaS – is a different beast altogether, right? Surely not all cloud-bas! service providers can go head-to-head with Microsoft or Google?
They don’t have to. You don’t have to. SaaS is a much how to stay in goods more fragment! market – one where value is more likely to be realiz! as data encryption or user-friendliness; and where tapping into a germany cell number pain point experienc! by a specific role in a single industry can still pay dividends.
But regardless of whether you’re selling burgers or bitcoin, as we’ve discuss! previously, what matters most is that you have a customer base that really cares about your product.
And if they don’t care, then you have to find a way to make them care. Luckily, when you have little to lose – at least from a brand equity point of view – you can proactively get your SaaS into an advantageous position.
