Depending on where the links are placed and where they will lead, interlinking can be divided into internal and external.
External linking
External linking is the placement of links from a page of one site to a page of another. In this way, the authority of the page is transferred, such linking is done to improve search results. In simple terms, this is advertising another site.
But when doing external linking, you need to be careful and consider the following factors:
- Put a hyperlink . It is not enough to overseas data simply write a page address like “google.ru”, but you need to use the href tag – Google .
- Use anchor . To help Types of interlinking the user understand which page to go to, use a relevant anchor . It is also analyzed by search robots, which, based on the specified words, will be able to better understand the subject of the acceptor page.
- Consider the donor’s subject matter . Place links to a site with a similar subject matter, as this increases the chance of a transition, i.e. the effectiveness of the placement.
Internal linking
Internal linking is the placement of links that lead to another page of the same resource. It helps in promoting a web resource, because, as I have already said, with the help of internal linking you can achieve good viewing rates and increase engagement. Internal linking of sites and the basics of link ranking are two inextricably linked concepts.
Also, interlinking can be conditionally divided into automatic and manual, depending on the method of its implementation.
Automatic interlinking
You can include breadcrumbs, menus, or “You how to start an effective demand generation strategy? may also be interested in” blocks here. This type of cross-linking is popular with large sites that have many articles, products, and materials. Automatic cross-linking allows you to quickly and easily add links without huge investments in editing.
Automatic interlinking is done by special plugins. Let’s look at plugins for WordPress as an example. In WordPress Related Posts, you can choose how many links and under what heading they will be displayed, as well as what Types of interlinking layouts will be used. Then the algorithm analyzes the article title, selects the most similar entries to it, and shows them to the user after the main content.
Similarly, the List category posts plugin helps display links to useful materials in the sidebar. Additionally, it allows you to specify which category the articles will be displayed from, how they will be sorted, and much more.
