Company’s website, social media, and other branded assets.Screenshot . Of salesforce’s annual reporti was particularly . Impressed with its clever use of margins—instead of filling . Up the void with colors . And shapes that may or may not stimulate the reader, . Salesforce filled the space . With achievements and stats instead. These little nuggets of information are . Eye-catching, effectively summarize . Important contents, and keep the reader engaged.Takeaways:keep the report’s style and color . Scheme consistent . With your branding and public image.
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Make use of otherwise empty space on the . Page . To deliver key information in digestible pieces. Subaru’s integrated reportsubaru’s integrated report is all . . About the company’s mission of Delivering happiness to all, and how the company has accomplished . . This throughout the years. Screenshot of subaru’s annual reportsure, it’s packed to the brim . With . Information, but its presentation, utilizing charts, graphs, and creative roadmaps, keeps stakeholders engaged.Takeaways:be . Flexible in . How you communicate information—it doesn’t have to be a wall of text.
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. Semrush’s content marketing . Reportsemrush showcases timely and relevant data in their content marketing report. . It’s the question shop content . Marketers everywhere are asking here in the era of artificial . Intelligence: ai, what is it . Good for? Screenshot of semrush reportthis report covers the . State of ai use in content . Marketing, including who’s using it, where they’re using . It, and whether they would think about . Using it in the future. (also, those . Gradients are gorgeous.
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The best annual . Reports ask questions run mock campaigns to experiment and deliver data . Your audience is actually interested in hearing about. Your . Readers will be more likely . To click on reports that contain data that’s relevant to . Them rather than data . That’s only interesting to you. Girls who code’s annual reportthe girls . Who code annual . Report is an interactive webpage that has it all—even more so than . Their more . Recent edition. Bright colors, interactivity, a responsive page that changes colors as you .
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Scroll. . It really draws the eye to each individual data point and emphasizes the most . . Important data with dynamic graphs.Screenshot of a girls clean email who code reportthe report also presents a . . Clear and compelling data story—showing how girls who code is closing the gender parity . Gap . In tech, from the number of students served all the way to video . Interviews with . Program alumni. Takeaways:the importance of a strong narrative throughline in your annual .
