This company also nees to make fundamental legal adjustments to the advertising service targeting specific target audiences (Ad Targeting ), which is the “lifeblood” of Meta.
The fines were informe by the Irish Data Protection Commission, the governing body and the application of the European General Data Protection Regulation (GDPR) in Ireland.
This is the result of two independent investigations from 2018 into Meta into GDPR violations, as well as several Instagram violations.
The Figure of 390 Million Euros May Not Reflect Meta’s Problem Properly
They will have three months to change the terms of their targete advertising service after European Union B2B Email List regulators found that the model on was invalid.
In particular, the European Union is finalizing a new set of rules to tighten advertising activities on the Internet.
The EU’s decisions stem from complaints file by Austrian privacy campaigner Max Schrems in 2018. These complaints allege Meta lacks proper legal bases in its handling of its data. millions of European users.
From 2018 After the Gdpr Took Effect Companies Using
Advertising were force to make an agreement, like a contract, with users for the right to exploit their data. Schrems argues that Meta (then Facebook) force users to provide information to the platform in exchange for use.
Mr. Schrems said that in the near future, Meta must come up with a version of the application that does not exploit users’ data for advertising.
Currently, many tech giants are struggling CMB Directory to maintain advertising revenue, while still having to make sure they don’t break the law. In 2022 will face similar difficulties in legalizing targete advertising in Europe.
A spokesperson for Meta said the company was disappointe with the decisions. However, the company did not anticipate having to rely on user consent.