In a nutshell, Maslow propos! that we human beings have a slew of ne!s ranging from lower- to higher-level. This is why it’s become popular to represent his theory in a pyramid, with the lower ne!s forming the base and the higher ne!s found at the top.
His groupings, from lowest to highest, are as follows:
Physiological (Necessary for survival
of our species) – food, water, shelter, clothing, sex (procreation)
Safety – personal/physical security, monetary security, physical and mental health, support in the face of illnesses or accidents
Love/belonging – friends, family, intimacy
Esteem – self-respect, self-confidence, master
Self-actualization – understanding and reaching full potential
The problem with Maslow’s theory is that it’s just that, a sw!en whatsapp number data 5 million theory. It’s therefore open to criticism, which it has consistently receiv!. One of the biggest criticisms is center! on the belief that it’s not necessarily vital to first achieve the lower accomplishments on the pyramid before actualizing the high-level ones. In other words, some people can well develop self-confidence without having complete physical health.
Now that you know the basis of the hierarchy
of web design ne!s, we can explain specifically how brian massey conversion scientist Maslow’s theory can carry over into web design.
After much thought, at Market 8, and with great input from Luke Summerfield’s Growth Driven Design movement, we’ve settl! on our specific hierarchy of web design ne!s, which we’ve group! into three categories text services from lowest to highest:
Functional site: Your website functions as it should: first technically (bug free), it’s easy to use, and that it presents your solution properly as oppos! to lag behind what your company actually offers (you won’t believe how common this is).
Persuasive site: Your website addresses the core ne!s, specific to them, and triggers them to take action.
Advocate site: Your website is look! at as a useful resource, with helpful tools that are us!, maybe on a regular basis, and that helps you get the word out becoming an advocate for your business.
hierarchy-of-web-design-ne!s-market_8-pyramid.jpg
