Brand marketing is a term that refers to all marketing activitieswith the ultimate goal of building brand equity or related products or services.
Brand marketing involves many activities that build relationships between brands and consumers while marketing to consumers the attributes of the brand, the things that consumers “need” to visualize when think about a particular brand.
As mentioned above, brand marketing is a compound word between Brand and Marketing so to be able to better understand this term you should also learn about branding and marketing.
From a Holistic Perspective A Brand Can Be Define
As all the tangible and intangible values used to identify or distinguish a product, service, individual or organization from others. again.
Brand can range from tangible elements such as logos, brand colors, symbols or slogans associated with the brand, packaging, labels, to Industry Email List intangible elements such as brand personality, image brand image or brand sentiment. You can see what the brand is for more detailed understanding.
What does marketing mean:
Although there are countless different definitions of marketing, from the perspective of MarketingTrips, marketing is the activity of seeking profit through better meeting the needs of customers than competitors.
This concept has included many processes of marketing activities such as: market research to find out the real needs of customers ( insight ), product research, price research, distribution and all including promotional activities (advertising, PR, promotion, direct marketing, personal selling).
You can take a look at what is marketing to get in depth marketing
The main attributes of brand marketing.
With brand marketing, instead of doing marketing for a few specific products or services, businesses focus on building the entire brand, through those products and services, businesses want to demonstrate to the brand. consumers about brand promises.
Similar to other approaches such as CMB Directory product marketing or performance marketing, brand marketing uses popular communication methods such as digital marketing, content marketing, media marketing, etc. social media and many other means.
With regards to brand marketing, there are two major cross-cutting components that are brand attributes and brand equity.
Usually, most marketers refer to the concept of branding, but this is only the process of describing specific activities, not describing a brand.