Grassroots social media movements social media don’t have a central leader. They’re sustained by millions of people posting, commenting, liking and sharing peer-generated content. Social media democratizes activism by giving brands, political figures, influencers and everyday brother cell phone list individuals the same platform to get their message across. There are four main types of content social media marketers should consider when they’re joining—or starting—a social media movement.
Educational
You can’t fix a problem you don’t know social media about. A major hurdle for social media activists is making sure their audience understands the issues and the solutions. Educational content is a great way to get the word out about a cause and get the ball rolling on a social media movement.
This content might answer user-generated generative ai work and how can I use it in my company? questions, deep-dive into a subtopic of the larger issue, or give a historical overview of the problem.
Zipcar’s Twitter thread
is an excellent example of educational content done right. By connecting their lesson to a larger topic—Asian American and Pacific Islander Heritage month—they ensured that the right people would see their message. The history they highlighted also usa b2b list translates directly to the company mission of transportation accessibility. Zipcar used educational content to position themselves as a natural next step in the fight for equitable transportation.
Opinionated
Think of opinionated social media activism content as a miniature editorial. Not so long ago, if brands or individuals wanted to get their perspective out there, they’d have to find a publication willing to distribute it.
Now, social makes
it easier than ever for brands and leadership to get their opinions out quickly and efficiently. Publishing point of view-driven content is a great way to start a dialogue with your audience and differentiate your brand’s platform.
