In today’s world, it is common to have more than one social network on the Web. Although many people think that there is no need to have more than one communication channel/social network on the Web, because it is unnecessary exposure, it is important that you know that using them appropriately can help you considerably in your Digital Marketing strategy.
Below, we will give you some tips to make it easier for you to plan your Digital Marketing strategy through images on social networks.
Shall we begin?
What are the main social networks?
Well, that is a bit of a difficult question to nigeria mobile database answer because it will depend on you . You need to be very clear about your social media marketing objectives so that you can think about your strategies and choose your main communication channels with your audience.
Next, we’ll give you some options for uploading your images on social media, okay?
It is undoubtedly the most famous social network today. It was created by Mark Zuckerberg, has millions of active users around the world and has many resources and tools for advertising . In addition to this, because it is a network created longer ago than the others, its resources have been improved over time.
On Facebook you can upload images with text and emojis , upload photos with comments, react to your friends’ posts, post your professional experience, etc.
The disadvantage of Facebook is that with 7 tps for better photos – light, close-ups, golden ratio and more the creation of other social networks, there is a tendency for younger people to migrate to other networks such as Instagram , for example. So you have to know who your audience is and invest your time and your images in a more attractive way.
Facebook is a social network that does not focus only on images, it has many other resources.
Instagram has become popular as a social network, initially for uploading images. However, over time its features have improved and now you can add texts along with images, comments and videos.
Marketing on Instagram has also become popular in a relevant and satisfactory way for the user. The network has tools to edit images before uploading them to your account to make them more attractive to your audience.
Therefore, we can say that Instagram is a network that is more focused on the visual, that is, on non-verbal language. So the images uploaded there need to attract the public’s attention much more than the text, especially in advertisements.
The downside is that, although its tools are improving, Instagram does not have as many text resources as Facebook, and it is not yet possible to create folders with uploaded images.
LinkedIn is a more corporate and business-focused social network . Companies usually have an account on this network to disseminate information and content to their potential target audience or to make contact with other companies in your segment.
The main thing to remember is that LinkedIn is not a social network that should focus on your personal life. Video and image resources are used to make your company/product the main focus.
Also, it is important to be careful, more than on all other social networks, with the content and images you upload to convey credibility . And be careful also with the images your employees upload because people will surely associate them with your company .
Now that you know a little about the main social networks, we will introduce you to some editing or search tools that can help you upload your images on social networks.
First, you need to know that images can help you increase your leads , which is why they are so important for your strategy. So a “well-made” image is not only about the lighting, saturation and effect, but also about the message that is “behind it.”
So, below we will present some tools that can help you.
Canva
Canva is a tool that will not only help you edit your images but will also do so in a simple way. You don’t need to be a designer to work with this tool , as it has adaptations for different social networks and has an endless number of fonts.
In addition to all that, Canva has a bank of images , free or paid, that you can use as it suits you best.
EaselLy
EaselLy is a tool that can help you with the topic of infographics . They are a simple and educational way to present an idea to your audience . When you demonstrate the content through diagrams and images, your audience can often understand you better.
This tool is easy to use because it has ready-made and pre-designed examples of infographics. So you don’t need to be a designer or an expert to create your infographic .
Iconfinder
Icons, like emojis , can help you convey a point , and Iconfinder has a bank of them. There are both free and paid icons, so you can use them on your site or in your images .
Aviary
There are social networks that have simple image editing tools and others that don’t. The problem is that nowadays it is very difficult for someone to upload their images on social networks without any kind of editing .
Aviary is an app that has over 16 editing options and is available for both iOS and Android. Plus, you don’t need to be a designer or an expert to use it.
In summary
As we told you in this article: uploading images belgium numbers on social networks is not that simple, but it should not be done randomly either . And if that is part of your Digital Marketing strategy, you need to be even more careful. Choosing the right social networks and the specific images for each one is essential.
Did you like the topic and want to know a little more about it? Then, click on the following link to understand a little more about the image sizes according to the social network.
