The messenger service WhatsApp is on almost every smartphone these days. WhatsApp is used to communicate with friends and send pictures or videos. WhatsApp in B2B marketing In recent years, more and more companies have started to do marketing via the messenger service. Can this also work well in the B2B sector?
Possible uses of WhatsApp for B2B companies
From our point of view, there are 5 main areas email data of application, which we will discuss in more detail here.
- newsletter marketing
- Support / After Sales
- Recruiting / HR
- Internal Communication
- event marketing
Use of newsletter marketing
Newsletters are particularly well suited for sending via WhatsApp. The easiest way is to create a so-called broadcast list. In a broadcast list, 256 contacts generative ai work and how can i use it in my company? can be contacted at the same time. The special thing is that the people do not see who the other recipients are, but only receive a message from the sender. This makes it relatively easy to pass on information to B2B customers. WhatsApp in B2B marketing The following content works particularly well:
- product innovations
- discount campaigns
- company information
- assembly information
- service information
For newsletters, you can write short, appealing teaser texts and add a link to the actual article. It is important that the messages are not used purely to sell products. Commercial use is not permitted.
Use in support / after sales
WhatsApp will also be used to enable corporate customers to contact the company quickly. B2B customers often have a problem that can be solved usa lists quickly, but they don’t know how. Depending on how well the service is received by corporate customers, you should consider partially automating support requests. There are various providers who offer simple, customizable chatbot solutions.
This can be particularly beneficial when it comes to suggesting an initial solution to B2B customers after their query or explaining the next steps until an employee can address the problem. Quick contact via WhatsApp and faster support than, for example, via email can increase customer satisfaction and customer loyalty.
Use in online recruiting
Recruiting now takes place not only via social media, but also via messenger services. In addition to the messenger service WhatsApp, Facebook Messenger is becoming increasingly important. Job offers can be sent very easily this way. For example, interested parties can be sent a monthly update about new job offers.
During the application process . WhatsApp in B2B marketing it is possible to support the application process by sending the applicant useful information. This information can include directions, information about the interview or preparation. WhatsApp is also suitable for actively writing to the applicant, provided they have given permission.
