For this reason, it can become somewhat overwhelming if you don’t have control, making it difficult to apply a correct Digital Marketing strategy , even more so if we take into account the importance of being aware of everything that happens around us.
That’s why if you have an online business
It’s very important that you take some time to analyze the data collected from your customers, in order to be able to make the best decisions in your marketing campaigns. To help you in this process, several very useful tools have been developed that are capable of offering you those small details that will ultimately make the difference. If you don’t know which one to choose, you can start by using Google Analytics, as it is very complete and has the backing of one of the internet giants.
By looking closely at the data, and better yet, using the latest tools available to understand users, we can decipher virtually all of their behaviors, understanding what draws their attention and what they dislike about our strategy. To achieve this, it is necessary to track events such as clicks, downloads and mouse tracking, which will help you discover how users are interacting with your content.
Some examples of tools that allow us to analyze our users are click heatmaps, scroll heatmaps and mouse tracking recordings. These options are already very interesting individually, but once you apply them simultaneously, they become a powerful strategy that will reveal how your users interact with your content .
Other very useful metrics that help us complete the puzzle of each session are bounce rates, revenue per user, established conversion goals, user sessions, among others. At this point you may be wondering… Does having all this information really help me make better decisions and better focus my marketing efforts?
To make a long story short…
Yes, information when well applied will make your life a thousand times easier.
A very common mistake that marketers make, regardless of their level of experience or level of specialization, is not understanding user feedback, losing track of what users really want, leading them to make hasty decisions, such as discarding the interface or designs in which they invested hours, days or even weeks, without realizing that they only needed to apply some adjustments to make it work properly.
This is why even the best designers are not able to fully predict their users, and we tend to have the idea that what worked in the past will continue to work without problems in the future. This is why we need to innovate, otherwise we will overlook the small details that often ruin the performance of the designs, and make you lose those valuable customers.
Don’t worry, it’s happened to all of us at some point…
Of course, I know that feeling too… You’re really looking forward to launching your new web campaign, because you’ve put a lot of work and effort into developing it. Plus, you’ve put a lot of effort into implementing your best ideas in the process, but when you go live it just doesn’t bring the expected results, so you conclude that the strategy just wasn’t effective enough.
Not so fast!
Before you throw away your work, do some research to find the problem
If you know how to search you can:
- Measure to be able to decide what you should modify in your campaign
- Reveal those “Pain Points” that will help you find new patterns and trends
- Improve designs by making them more objective, as they will be based on user preferences
Always remember to keep in mind the ROI (Return on Investment), as it is the only one that can offer you details about your work with well-calibrated information and objective data.
So, here I list the most common mistakes :
“They are my lifelong users, I already know them”
I’ve mentioned this before, but it’s important to make this point clear. Even the best designers can’t always predict what users want. This is a good thing in many ways, because if it were the other way around, life would become boring and uninteresting. With this in mind, different tools were developed, such as heat maps , which help us a lot to understand the reasons behind users’ actions.
“Data = Finance + Statistics + Results”
When we think about data collection and analysis, the above may come to mind. But in reality, data goes far beyond just these metrics. Only by studying your target audience can you get much closer to success, but always remember to keep this in mind: You as a designer are not a user, so try to focus on them.
By researching your users, you will be able to learn how they interact with the service or product you are offering them, and you will realize what they like and what they don’t, you will discover where they click, as well as how much time they spend on each page and how far down your website they scroll, all of this added together will help you understand what is happening with your users.
If you introduce small improvements to your philippines mobile database campaigns, you will be amazed at how far you can go. If you need to carry out a complete review of your strategy, it is best to break it down into small components and apply a scalable schedule. Focus on small achievements, instead of wanting to launch a complete redesign all at once. This way, you will have a clear idea of the elements that generate the most success in your proposal.
“Focus only on best practices”
This is good advice at its core, but if we follow it to the letter, where is the innovation?
Implementing a “Data Driven Decisions” strategy will make your life much easier when it comes to focusing on your goals. Performing A/B tests on your designs, as well as collecting data that shows you the best designs with the help of specialized sites that offer valuable web analytics tools, will keep you on the right track.
My recommendations for you
Set small goals over time to help you organize your data. The first few times you might find it overwhelming to deal with all the new information you’ll be collecting, but it’s important to take all of it into consideration the first few times. Once you become familiar with it, you’ll be able to prioritize it.
Get to know your current customers thoroughly and use the many tools out there to help you do so. This way, when you come across some strange change that you can’t explain at a glance, you’ll be able to follow it up analytically, thus eliminating unnecessary work.
Take a look at user behavior patterns on your site, and if you find a pattern that is driving away your users, try to replicate it to understand why your users don’t like it.
Keep a close eye on your users’ behavior patterns youtube seo – the 13 best tips for more video views , check them from time to time. This way, you will be able to find patterns that scare away your users. Try to reproduce them and understand the reason why your users do not like certain elements of the interface.
A great analogy to make is to compare it to a car. When it starts to fail and you decide to take it to the mechanic, the first thing he will want to know is what symptoms it has, then he will run it around a few times to try to reproduce the faults and thus be able to identify the problem. Your process will be very similar to this one. Start by looking for small leaks in the conversion funnel and rule out the problems one by one.
Conclusion
Data analysis is the basis for making smart decisions towards building and maintaining your web strategy, with a user experience that meets the expected objectives. Avoid at all costs falling into the temptation of believing that because they are your users, you already know what their preferences are and instead focus on deciphering what attracts them and what does not with the appropriate tools.
There are many specialized web analytics sites that will help you in this process. Tools such as Heatmaps, Click Maps, Scroll Maps and Mouse Tracking are very useful when analyzing how your user is interacting with your elements. The most important thing about understanding your users is to guide them through your conversion funnel, with as few obstacles as possible in the way.
You may feel a bit confused when you start collecting, analyzing, and applying data to your web strategy, and that’s normal, but remember, things that are worthwhile also require some effort.
Once you get some practice, the process will become belgium numbers much easier and you will quickly get the hang of data-driven web optimization. The secret is to be patient, and to make small improvements instead of big changes. This way, you can end up with a website that has increased its conversion rate significantly since the first version and that also attracts users to visit you on a regular basis.
