Data is an invaluable asset for any company, regardless of industry or business type. The more data we have about our users and customers, the better profiling and segmentation activities can be implemented to create relevant and personalized customer experiences for each individual customer, thus maximizing the effectiveness of marketing actions.
While data is valuable, it is often incomplete or inaccurate , and sometimes difficult to activate, limiting its true value.
The data available to brands and companies are very varied and can span several areas: from personal information to data relating to browsing taiyuan mobile number database and purchasing behaviour on websites and apps, from information collected at the point of sale or by the customer care service to data present in the CRM or on other online and offline media, from information linked to transactional systems to the history of purchases and actions performed, up to consent preferences relating to privacy .
In such a context, today it becomes essential for any brand and company to adopt new technological solutions such as Blendee CDP that go beyond the simple CRM capable of collecting, normalizing and activating the data of different customers.
When we talk about CDP – Customer Data Platform we are referring to a platform that collects and unifies user and customer data from multiple channels and sources, normalizing them at a single customer view level .
Thanks to a CDP , it is possible to create detailed and real-time updated profiles, integrating behavioral , demographic and transactional data, often collected through first -party data .
Additionally, advanced CDP platforms include marketing automation capabilities , which are essential for optimizing and personalizing the entire experience throughout the customer journey .
What is a CDP : main features?
Multiple definitions of “ CDP ” have been provided .
Gartner defines it as “a marketing system Marketing Automation CDP that unifies a company’s customer data from marketing and other channels.”
This is not a very exhaustive definition, but himma yarjejeniya bayan samun zurfin fahimtar it allows us to deduce some important characteristics of a CDP :
Multi-source data collection : A CDP draws on multiple sources to gather actionable insights about each customer.
Normalization and centralization of information : data is processed and consolidated to create a complete and consistent profile of each customer.
Ease of access for various company departments : the system is easily accessible by marketing, sales and other company functions.
A CDP collects various types of data:
Personal data : name, age, contact details.
Browsing and purchasing behaviors , even in real time.
Customer Service Interactions .
Preferences and consents relating to privacy and data processing.
Many advanced CDP platforms also offer data analytics capabilities built Marketing Automation CDP with artificial intelligence (AI) and machine learning , for even more precise profiling and to optimize predictive marketing activities.
The CDP allows the collection and normalization of data, but not only:
Many CDP marketing platforms in fact have customer analytics services integrated with AI and machine learning for even more advanced argentina numbers profiling and predictive marketing activities.
From data collection to data activation to customer journey orchestration : the most modern CDPs integrate marketing automation Marketing Automation CDP , marketing personalization and omnichannel campaign management features .
With a CDP , marketers can collect, segment, and activate customer data, enabling more accurate targeting, better engagement, and increased revenue.
