Social media is no longer an exclusively B2C platform. Nowadays, all companies have at least one profile on social media. Even in business to business, therefore, it is necessary to develop a communication that involves social indonesia phone number library networks.
The goal is to communicate with other companies by providing them with relevant content and be able to divert them to the site or a specific landing page. To achieve this goal, it is necessary to publish content that meets the needs of the target, intercepting what they need and offering the solution.
A company can be present on different make your number work for you social media, to meet its buyer personas . The content to be published, however, must be specific to each platform or adapted. An effective communication strategy for b2b social media marketing requires the ability to diversify content depending on the channels used and the type of b2b prospect to which it refers.
What are the most used social channels in b2b?
To build a b2b social media strategy it is useful to know what the 2023 trends are for the various social channels.
First of all, we can emphasize that omnichannel is increasingly widespread. Companies can therefore exploit many points of contact, not just one single social profile, to reach out to new customers or stay in touch with those they have already acquired.
But let’s now look at some B2B social media marketing statistics in 2023:
- LinkedIn is the most used channel for B2B marketing
- Facebook is used by 79% of b2b marketers, followed frist database by Twitter and Instagram with 60%
- YouTube is a growing channel with 56% of B2B marketers using it in their marketing strategies
So what is the social media that is good for b2b? As you can see there are several opportunities. Each company must therefore analyze its target and find out where it is best to concentrate its resources to build a relationship with the companies it wants to address.
How to do b2b social media marketing: 10 tips to get you started
Follow our advice to structure your b2b social media marketing activity:
- Check out your competitors: check what channels they use and what they publish. Find out if their content works and get inspired. Also find the weaknesses or gaps in their content and work to gain a competitive advantage.
- Interact with your audience: answer questions and comments, stimulate dialogue by finding topics to talk about with your followers. These may be issues not directly related to your production sector but transversal and still capable of generating interactions. Discover which topics align the company’s values with those of your target. E.g. sustainability, inclusion, etc.
