There’s a common misconception that calculating lead conversion rate is an overly complex task best left to the experts.
But that’s far from the truth. You don’t need will your next software project be successful to be a data scientist or a marketing expert to calculate your lead conversion rate.
With the right tools and a simple formula, you can easily determine your lead conversion rate and gain meaningful insights into your sales pipeline.
We’ve compiled a quick guide below to help you everything in the right size: a piece of cake start calculating key lead conversion metrics and allocating your ad spend effectively.
What is visitor conversion?
A lead conversion occurs every time a website visitor performs an action that turns them into a lead.
Such actions include a wide range of taiwan lead conversion goals that can positively impact your sales and marketing efforts , such as
- Submit information (such as personal email address)
- Subscribe to our newsletter
- Make a purchase
- Download assets such as help guides, eBooks or white papers
- Regularly interact with the site
- create an account
- subscription
What is the sales lead conversion rate?
Simply put, lead conversion rate is the percentage of website or page visitors who complete a specific action.
To improve your lead conversion process, you may want to supplement your analysis with other methods that are more specific about the types of lead conversions you’re looking for.
The most common forms of lead conversion rates include:
1. Overall conversion rate
This data evaluates all website traffic and measures the success rate of individual conversion goals, such as the number of visitors who create an account or make a purchase.
2. Page conversion rate
This metric tells you which pages convert visitors into new leads . It can be used to divert traffic to the highest converting parts of your website.
3. Channel conversion rate
Your channel conversion rate simply tells you how many leads you secured through a specific channel, such as Facebook ads , Google search pages, or email campaigns .
