The user has profoundly changed his behavior, not only in terms Cross-screen strategy of purchasing but also in terms of browsing. Publishers, advertisers and marketers must now deal with a user who evolves in an increasingly omnichannel and cross-device context, in which the customer journey is less and less linear and takes place between multiple touchpoints.
Touchpoints are multiplying, interactions are becoming continuous and fragmented across different devices. It is becoming increasingly complex to preserve the user throughout their journey.
In this context, brands and companies must adapt and adopt advanced solutions that answer an increasingly complex question: how to reach the user in a consistent, targeted and effective way across multiple devices? The answer to this question lies in the cross-screen strategy .
What is cross-screen strategy?
When we talk about cross-screen strategy , we are referring to an integrated approach that aims to reach and engage consumers across multiple bahrain mobile database devices (desktop, mobile, tablet, connected TV and wearables) throughout their customer journey with personalized content.
In an increasingly complex digital ecosystem, where users move not only from device to device, but also from screen to screen, even at the same time of day, the need for a data-driven omnichannel approach becomes paramount.
The advantages of the cross-screen strategy
Adopting a cross-screen strategy has many strategic and operational benefits. The main ones are analyzed below.
1. Reach the user wherever they are
The user’s customer journey is becoming increasingly fragmented, and with it the devices used. They can start their interaction with a brand on a smartphone. Continue on a tablet when they are at home and complete their purchase on a desktop computer. All interactions with the user are no longer limited to a single device or screen. Faced ano ang content marketing with all this, a cross-screen approach makes it possible to intercept the user throughout their customer journey in a consistent way, regardless of the device or screen used.
2. A consistent and personalized user experience
One of the main goals of a cross-screen strategy is to create relevant customer experiences. A consistent message across all devices helps build a stronger and more trusted relationship with the user. In addition, through advanced profiling and Cross-screen strategy segmentation activities, it is possible to personalize each message.
3. Greater targeting accuracy
. All this data, combined with identity resolution argentina numbers activities, allows you to create. A complete and unambiguous profile of each user interacting at the different touchpoints. All this translates into the performance of specific and targeted personalization activities.
