In the stickiness hierarchy your focus is to get your users to come back to your site on a regular basis to solve problems, self educate, and continue their buying journey.
Goal: To create regular users of the website.
Key Metric: # of visitors returning to the site in a set number of days.
We recommend stratifying this metric by number of times that the returning visitor has come to the website, and then look at the trend over a few months to get a real sense of whether stickiness is moving upwards or not.
Indicators:
Browsing rate: or # of pages viewed per session
Pageviews to the blog or other key subscription pages.
Pageviews to the resource center (if your website has one setup) – A resource center is an area where you offer searchable advanced content.
# of subscribers to the blog, or other key subscription areas.
Initiatives:
Setup a resource center or
content hub that makes it easy to find content that is really relevant to the specific problem your buyers are facing. Categorize your content for this purpose at least by topic and industry.
Invite users to subscribe to push notification updates using tools like pushcrew.
Implement nurturing email campaigns to bring back buyers to the site and continue their buying process.
Retarget users that follow certain behavior on your site.
Emphasize subscription forms in key places on your site; but don’t place uae whatsapp number data 5 million them randomly on the site. Instead sell the value of subscribing.
hierarchy-of-web-design-needs-stickiness-pushcrew-notifications.jpg
Image credit: Pushcrew
Example:
For one of our clients, where we have been focusing limit access to your software: on increasing the quality of the content offered, and organizing the layouts to make it easy for the buyers to find relevant content, the text services stickiness report looks something like this:
website-hierarchy-of-needs-stickiness.png
Green little arrows are good, red ones are bad. Overall it seems like we are being successful at making buyers return to the site. It looks like that trend peaked in August.
Here are some good examples of resource centers:
The Nielsen Norman group has an extremely simple yet very very good resource center where they list their reports. They have key elements in this page that entice the user to come back often to the site: a Free Reports area, and a Latest UX Research update area. They also make it very easy for the user to explore very relevant research topics.
