Below I list 33 tips for conversion optimization.
Contents
33 simple tips for conversion optimization
For optimizations on our startup, I like to use a combination of the tools Mouseflow and VWO (Visual Website Optimizer). But more on that in the tips below.
- Never start an A/B test without having conducted an A/A test.
- Depending on the target group/type of visitors to the website, you should pay particular attention to data protection. For example, with kenya cell phone number list the hosting provider. All-Inkl, an SSL certificate is included in many packages so that you can protect your website separately. You should of course also communicate this on forms or elsewhere on the website – using icons/symbols from Fotolia.de or Thenounproject.org.
- Have you published guest articles in well-known magazines or been mentioned there? Use these logos on your website or landing pages after consultation to gain even more trust.
- The telephone number should always be at least at the top right of the website – this creates additional trust and ensures the best possible accessibility.
- I still see websites with small fonts that almost require a magnifying glass. Use large fonts and prominent headings your online success.
How about publishing a photo of yourself as CEO/founder along with your signature
- You should divide long forms into several steps and ideally use a progress bar that grows with each step.
- I keep seeing contact forms labeled “Submit now” or “Submit contact form.” Why not try “Get a quote” or “Get an answer now”?
- Your website/ landing page should not be particularly wide (800-1000 pixels). But rather be structured logically and cleverly from top to bottom in a sales-oriented manner.
- When you create ads or banners for your website, look closely at the ad copy before creating it, not the other way around. The how to become a marketer from scratch: a detailed guide transition should be as smooth as possible.
- If your website allows users to request a quote, use a graphic that shows such an offer – this gives visitors an element they can “touch”.
- Depending on the industry or market environment, it makes sense to test particularly short or particularly long websites and landing pages. VWO is your friend here!
- You should only have one goal on a landing page: a phone call, filling out a form, or making a direct purchase on the website.
- Particularly popular with loan data associations or municipalities: Don’t ask for more information than you actually need. Why should the user give out their fax number or address if they only expect an answer by email?
- Use remarketing (with Google Adwords and Facebook Ads) to bring visitors back to your website and show them your offer again. online success To do this, simply embed a pixel code on your website and let. Google collect data.hen ask the user to like your Facebook fan page or subscribe to our newsletter.
