If your company is looking for ways to boost the performance of its strategies and ensure effective inbound marketing , perhaps you should take a look at your website.
Even a small set of updates, coupled with
Marketing optimization efforts, can deliver immediate results.
So check out five tactics below to help your website attract and drive more and more leads:
1) Change your storytelling
When we look at a website, the first thing we notice is the story behind the first page. Does your company’s website tell a disruptive, emotional, and compelling story in 10 seconds?
If the answer is no, it’s time to rethink your story and the message you’re sending to customers and visitors.
The good news is that this is generally
An easy upgrade and one that doesn’t cost australia telegram data much or take a lot of time to implement.
Many agencies (especially web design and development agencies) don’t do this kind of work. They just ask you what you want your homepage to say and they build it. Don’t fall into this trap.
A good digital marketing agency , like UP2Place , will challenge conventional thinking and create messages, stories and differentiation so that your website stands out from the competition.
Remember: consumers spend 75% of
The purchasing journey gathering 10 ways to monetize a podcast information – and visiting your competitors is part of that stage.
Make sure your website stands out, offers good storytelling and provides an excellent nutritional experience.
2) Focus on the right content
This is something we at UP2Place always b2b reviews club emphasize: the more relevant content your company offers, the more leads it generates.
Understand your potential customers’ main concerns and pain points in depth – and prepare to offer all these solutions through excellent educational material . This is one of the secrets to putting truly effective inbound marketing into practice.
Keep in mind that all of this content
Should also consider where each of these leads is in the consumer journey . So you need to offer specific content for the awareness, consideration, and decision-making stages.
When your company doesn’t offer relevant content that meets your customer’s needs, it leaves room for your competitors to take the lead.
But if you produce the right content
For each buyer persona at each stage of their journey, you can convert around 5% of your total website visitors.
If your company’s website receives around 1,000 visitors per month, that translates into 50 leads over the period. That’s quite significant.
