On this audiovisual platform we find a large number of profiles ideal for brands and companies with products focused on school supplies.
These profiles have the target audience that the brand wants to impact with its content: parents who need to compare
new products for school and children who need to be attracted by its designs and new products.
First of all, we give an example ofElashow, from the Carameluchi Family. Analyzing his YouTube account we can show that his data is incredible: more than 57% engagement, and almost $37,000 ofEarned Media.
Results provided by Influencity software from Elaia’s YouTube account.
For the return to school, on her YouTube channel she has created a Haul-style content in which she shows all her school
supplies and specifically, the brand’s backpacks.@lovebusquetswith botim database which he has collaborated under the
hashtag#WeLoveSchoolIt is not a brand comparable to El Corte Inglés or Carrefour, but as we mentioned before, thanks
to social networks it has been able to carry out an advertising campaign and obtain these very positive data:
Back to School Campaign on YouTube
On the other hand, and returning to the big brands on the market, we analyze the campaign that Nike is carrying out with
influencers with an exclusive video on YouTube under the hashtag#ShowYourGame.
This is a campaign focused on a teenage profile, young people who go to high school and for whom, one of the most important things at this age is to carry “the coolest backpack.”
To achieve this, the campaign does not consist of showing all the backpacks available that Nike has on its website for back
to school, but they have gone further with creativity in between.
Specifically, they first show the product in question (a Nike backpack) and then, they start a kind of game in which they
customize the backpacks with the patches that they get on the “patch roulette” to make it as personalized as possible.
Results provided by Influencity software from The Crazy Haacks publication.
Another backpack brand that is not as well-known as Nike is Totto. And of course, impersonal television it has also joined YouTube to promote its youth backpacks on this platform.
And what better way to do this than with teenage YouTubers? In this case, they have chosen the most famous triplets on social media in Spain:Triplets0201.
For the back-to-school campaign, they have created an exclusive video on their YouTube channel where they each show their Totto backpack for the new school year and do a general knowledge question challenge.
Back to College Campaign on YouTube
But in the world of YouTube and social media in general, it’s not all School Campaign about family profiles. Back to school is also for college students and September is the b2c phone list month of the “boom” of making school supplies hauls.
That is, a video in which YouTubers show all the products they have bought to start a new school year with enthusiasm: pens, school diaries, notebooks, backpacks…
An example of this profile is the influencer Arantxa Cañadas. On her YouTube channel she has almost 400 thousand
subscribers. And as we can see in her YouTube channel metrics, she has an 18%engagementin their publications and, an
interesting fact for brands: their target audience is focused on young people between 18 and 34 years old, people who potentially go to university or take exams and need an agenda to plan their studies.
