In other articles! we have talked about the importance of defining a specific objective for each piece of content within the plan. In this case! we were talking about internal objectives of the content strategy! such as generating traffic ! leads! etc.
Define the purpose of the piece and! most importantly! stick to it
But your content should have a broader purpose! a clearly defined accurate mobile phone number list external objective that answers questions like:
- What do we hope the audience will get from each piece of content?
- How do we expect them to consume that content?
- Will it provide practical value? Will our audience learn something?
- What kind of emotions will it make you connect with?
But it’s one thing to answer these questions! and another to remember them throughout the entire content creation process.
Here’s an example:
Mario is the owner of a company that makes artisanal gourmet coffee capsules .
Her audience is made up of regular people who enjoy drinking facebook marketing a good cup of coffee at home and she wants to publish an article on how to make foam so that her readers can learn how to make a latte at home.
As he writes the post
he lets the barista in him get carried away and begins to describe each step with technical details and expressions typical of an industry professional.
Furthermore! most of the techniques require specialized twd directory tools that none of your readers have at home.
he has learned over the years and his post ends up being includes tips an invaluable resource! but for professionals like him.
It offers no practical value to its customers.
Mario’s problem is invented! but common
A content marketer can stray from the purpose of the piece he or she writes for a variety of reasons! from over-passion to lack of experience! to communication failures between different team members.
If you know your audience well but suspect that the content you publish does not adequately address their needs! you should consider the possibility that the purpose is not well defined or that it is being lost during execution.
