To create a Google Ads campaign for B2B advertising, follow these steps.
Define your campaign goals : Before you start creating ads, it is important to define the goals of your campaign. For example: do you want to increase sales of a specific service/product or. Do you want to generate more leads for your business? Do you luxembourg phone number library want to increase awareness of your company and therefore traffic to your website? The goal is the first choice you make when setting up a campaign.
- Choose keywords: Keywords are the foundation of your Google Ads campaign. You need to choose keywords that will be relevant to your target. Audience and that will help you achieve your campaign goals. For these purposes, it is essential to know your b2b buyer persona, i.e. What are the characteristics of your ideal customers. Google Ads also marketing strategy – how will you reach your customers? provides the effective keyword planning tool Google Keyword Planner.
- Create your ad: When creating your ad, it is important to include a clear and. Concise description of your product or service. You should also include a strong call-to-action (CTA) that encourages your audience to take an action, such as clicking on your ad or visiting your website.
- Choose your target audience: You can choose your target audience based on different factors such as location, gender, age, interests and more.
- Set your budget and bids: You need to phone list decide how much you want to spend on your campaign and how much you want to bid for each click on your ad. Remember that the highest bid does not guarantee the highest position in the Google advertising auction. The ranking of the ad depends, as we have seen, on a whole series of factors starting from the quality and relevance of the ad itself.
Let’s now look at some examples to understand how Google Ads campaigns are used for business-to-business advertising.
How do Google Ads campaigns work for B2B advertising?
Google Ads campaigns for B2B advertising are very similar to B2C (business-to-consumer) advertising campaigns. The only difference is the targeting and message of the ad, which are aimed at companies and not consumers. Below, we look at some useful strategies for Google Ads campaigns for B2B advertising:
1. Use B2B-specific keywords
Keywords for B2B advertising should be chosen to be relevant to businesses or VAT numbers. For example, if you sell inventory management software for businesses, you might choose keywords such as “inventory management software for businesses” or “B2B inventory management solutions” or “best management software for stationery stores”. A tip is to test long-tail keywords, which therefore have three or more words in them, to try to capture a niche target but, probably, more effective in reaching the objective.
